Released on = November 14, 2006, 1:25 am

Press Release Author = Shantanu Sirohi / Interactive Avenues Marketing Solutions
Pvt. Ltd

Industry = Entertainment

Press Release Summary = VIVAH becomes the first Indian movie to premiere on the
Internet.

Press Release Body = Mumbai, Tuesday, Nov. 14, 2006: Rajshri Media (P) Limited, the
digital media and entertainment arm of the Rajshri group, launches rajshri.com, a
broadband entertainment destination online for premium Indian video content.

Rajshri.com premiered Sooraj R. Barjatya's movie VIVAH online, simultaneously with
its worldwide theatrical release. The online premiere is aimed predominantly at the
Global Indians (NRI's) who are both broadband enabled and technology savvy.

Consumers can stream and download hundreds of full-length feature films, including
blockbusters like Phir Hera Pheri, Hera Pheri, Amar Akbar Anthony, Ek Duje Ke Liye,
Love In Tokyo, Hum Aapke Hain Koun..! etc. Rajshri.com features more than 3,000
hours of licensed premium Indian video content across multiple genres. film and
non-film music videos, concerts, humor clips, short films & documentaries

Says Rajjat A. Barjatya, Managing Director, Rajshri Media, "Digital media and
networks are fundamentally changing the way entertainment content is created,
distributed and consumed worldwide. Rajshri Media is proud to be at the forefront of
this change and aims to entertain and enrich the lives of millions of consumers
across the globe with the power of Indian wisdom, heritage and entertainment, using
digital technology as an enabler. Rajshri.com will serve premium Indian video
content across multiple genres, free and paid, on demand 24/7 to a worldwide
audience. The aim of the portal is to be the first choice of the global Indian
community and that of the non-Indian consumer, who is fast increasing her appetite
for Indian entertainment and all things Indian."

Commenting on this pathbreaking initiative, Sooraj R. Barjatya, the director of
blockbuster hits including 'Maine Pyar Kiya' and 'Hum Aapke Hain Koun', says,
"Indian entertainment is fast becoming the first choice of millions across the
globe. We believe the premiere of VIVAH on rajshri.com marks a new era in the
distribution and monetization of Indian entertainment content. In an instant, we are
able to reach interested consumers across the world and also convert non-consumers
into potential consumers of VIVAH."


Three versions of VIVAH will be available on rajshri.com starting November 10, 2006:
original theatrical version in Hindi, theatrical version in Hindi with English
subtitles and its Telugu version, PARINAYAM. Consumers will be offered options to
stream the movie on their PCs or download the movie with a limited 72-hour license.
Consumers can further choose to stream either high or low bandwidth versions of the
movie, depending on the speed of their broadband connectivity. All versions of VIVAH
are priced at USD 9.99.

Going forward, Rajshri Media plans to aggressively build depth and breadth in each
content category of rajshri.com, add exciting new features to the site on a regular
basis, launch comprehensive sections on Astrology, Numerology, Indian Food and
Spirituality besides others, add regional language content across multiple
categories and integrate rich content repurposed for mobile phones, iPods and other
digital devices. One of the key focus areas of Rajshri Media is the creation and
development of Original Programming for new media and digital devices, which has the
potential to spawn an entirely new digital entertainment revolution in the days to
come.

Web Site = http://www.rajshri.com/vivah/vivah.asp

Contact Details = Shantanu Sirohi
Vice President
Strategy & Planning

Interactive Avenues Marketing Solutions Pvt. Ltd.
103, Uma Shikhar Building, Plot 541, 13th Road, Khar (west)
Mumbai- 400052
Phone: +912224699100
http://www.interactiveavenues.com